“That's the way I work: I try to imagine what I would like to see.” - Sofia Coppola.

I’m Zoe, a 24-year old art director and photographer based in Amsterdam. My work mostly comes from daydreaming, I love to shoot stories based on everything that’s happening around me and come up with a plot. 

I’ve started out my career writing in fashion since I was 12-years old that eventuelly led me to studying fashion and branding. Having worked for/with various fashion brands such as Tommy Hilfiger, Nike, Converse and Patta, I often felt like I missed the connection between my feelings and imagination to my own work.
That’s when I decided to start a website and purely shoot for myself and take the creative direction in my own hands. This website are little stories of my daily life and thoughts visualised through photography. It’s my creative outlet without any limitations. 

I’ve got endless mood boards stored on my computer, yet my favorite work comes from travelling, seeing a place and improvising a story through shooting. 

For enquiries, print requests or art direction jobs please contact me at

For my commercial work please visit (hi)