Concept, Strategy, Campaign: Jill Giebels
Art Direction, Graphic Design & Video editing: Zoe Akihary
The Starred By You campaign video dives into Converse’s strategy to democratise luxury in collaboration with fashion conglomerate KERING. For Crafty Gen Z’ers, customisation forms an escape from the fear of being average they experience while expressing themselves online.
To restore the idea of the Chuck Taylor as a blanc canvas to use for self-expression, Converse will provide luxury branded stencils and add-ons to make luxury more accessible and inclusive.