ZOE AKIHARY



Embody Confidence
Client: Estrid
Agency: Jamie Brunskill Ltd.
Role: concept creative/art director

Embody Confidence reimagines beauty by stripping back to authenticity. In a society cluttered with filters and faux ideals, realness becomes revolutionary.

We fight against censorship and embody pure confidence to dismantle outdated beauty norms and celebrate the unedited, unapologetic essence of everybody.

Estrid invites us to stand tall, razor in hand, and declare beauty on our terms.

ESTRID ‘Embody Confidence’ Brand Campaign 2024
Creative direction by JAMIE BRUNSKILL
Creative agency JAMIE BRUNSKILL LTD.
Photography by ZOE NATALE MANNELLA
Hair by ALI PIRZADEH
MU by MARIE DURESNE
Styling by BRYAN CONWAY
Casting by ABI CORBETT
Grills by @PLYGRND.LDN
Nails by BRIXTON CLAWS
Film by TOM IVIN
DOP JACK HAMILTON
Produced by TINA LDN