Back to School
Foot Locker Europe
Agency: Analogfolk, Amsterdam
Role: contributing creative/art director
concept & research phase

Back to school during Covid wasn’t the same. Kids felt more disconnected from their peers than ever before. That's why we wanted to highlight those who never feel like they fit in, but embrace their differences and inspire others to do the same.

We collaborated with Abisha and Jordan Charles to tell this story. We also worked with Creative Debuts to highlight and fund young creatives from all walks of life.