This project was briefed by Kings of Indigo and part of the school programme of the Amsterdam Fashion Institute.
Working in branding and fashion I decided to specialise myself in the most over saturated market in fashion; denim. I took part in the course Fashion & Denim during my Bachelor and had the opportunity to create a sub-brand for an existing denim brand based - Kings of Indigo, a sustainable denim brand from Amsterdam selling American classics with a Japanese eye for detail.
KOI-ZE was launched, it revisions the perception of sustainability in a fun and playful manner and explores personality by going beyond imagination. Our aim is to change the perception of sustainability and inject it with a sense of wonder and playfulness to motivate humans to care for our planet. Collided with the aesthetic of 1960’s sci-fi, as a methaphor of how writers from this era explored themes such as the existence of our planet in new ways. Together with a fashion designer we created prints with a hidden message, created digital patterns to minimise waste and up cycled left over stock from the parent brand Kings of Indigo into our collection that exists of only 5 items, but can be worn in over 60 different ways. Click the images for the full brand book!