Magic is in the Air
Nike Kids x Roblox campaign
Agency: Analogfolk, Amsterdam
Role: contributing creative/art director
concept & research phase

What's inside the Air Max Bubble? Adults see nothing because air is invisible. But what do kids see?

Welcome to Airtopia, a magical world of air floating above Nikeland on Roblox. In collaboration with a new generation of kid creatives on the Nike Play Council, we turned kids' physical creations of music, art and movement into a digital world in the metaverse.

We created a film, an experience for kids on Roblox, Nike App and social content, and AR lenses.