Tommy Jeans
Content Creation
Client: PVH Europe
Role: (intern) concept ideating, social media casting phase 1

In 2019 Tommy Hilfiger launched a seperate account for their sub-brand relaunch Tommy Jeans. Tommy Jeans has a more youthful energy, a modern casual edge and gives youth in the creative industries a stage. To create more authentic content, we gave cool people in the Amsterdam community a disposable camera to capture their everyday life wearing the Tommy Jeans collection in however way they wanted.